#MeatEasy (yes, there is a '#' in it's official name) has done what very few burger joints have managed and has gone completely and utterly viral. Spreading like wild fire through the blogging community, newspapers and magazines... some people bill #MeatEasy as home to "Possibly the best burger ever created".
Always one whose curious is peaked by uber-trends, I joined some fellow foodies to pay homage to #MeatEasy and experience this fiendish cult-status burger for myself.
#MeatEasy's location is a room above an empty New Cross pub called Goldsmith's; not exactly a chic destination and call me a snob but unfamiliar areas of London at night in the pissing rain, scare the freakin' hell out of me. A helpful sign points out "Congratulations... you have found #MeatEasy" and once inside, the room is vast and you take a ticket and once your number is called, you can place your order. Beware that there is a maximum of 3 items per person but drinks come seperately from the rather swish cocktail bar, where there is no menu or cocktail list but the lovely Ramon will create something special to suit your taste.
A burger and chips totals a tenner, which for the quality of meat that you get in return is pretty darn good value. The menu is simple, with fries, onion rings, coleslaw and macaroni cheese and of course several different burgers, including "The Dead Hippy" as well as chilli cheese hot dogs and Philly cheese steaks. The room was packed, with scores of people trying to find somewhere (anywhere) to perch and gobble down their burgers... but the million dollar question will have to be IS THIS the best burger in the world? In my humble opinion, I would have to say... probably not. But it is a damn good burger and maybe one of the top 3 in the country (Bar Boulud coming in 1st, #MeatEasy ranking 2nd and my own burgers coming in 3rd)
#MeatEasy is ONLY open until the end of March, so hurry!
#Meateasy - First Floor, Goldsmiths Tavern, 316 New Cross Rd SE14 6AF